Knowledge to help you to grow and protect your business.

How to promote your content for free

Everything is easier when you have the money. You can avoid the hustle and reap the benefits much quicker. But that’s not what we are going to talk about today! Today we will focus on making the most out of the things that are free!

How to create a trustworthy brand

Ever thought about setting up a business? Well, getting started is actually the easy part. You define what do you want to do, gather the budget, fill out some legal paperwork and go on to conquer the world!

The Ultimate Linkedin Cheatsheet

The Ultimate Linkedin Cheatsheet 15 JULY, 2017 Category: Social Media Author: Seb Waligorski The Ultimate Linkedin Cheatsheet 15 JUNE 2017 Category: Social Media Author: Seb Waligorski The Ultimate Linkedin Cheatsheet 15 June, 2017 Category: Social Media...

How to build emotional connection with your customers

As you already know we defined branding as creating an ‘image’ of the company and portrayed brands as being ‘intangible’. Building such an image of the company and planting it in customers’ minds requires emotional links between the company, its customers and the society as a whole. Brands are inevitably driven by emotions.

Top 10 SEO techniques to boost up your website.

So you’ve made a significant investment in your new website over the past few weeks and months; you’ve spent time ensuring that it presents your company, products and services in the best possible light. You’ve stayed up late making sure that it’s easy, and attractive, for website visitors to click through and join your sales process, or order your products or services in just a few clicks.

Find out which fonts and colours drive the world’s top brands.

In the past few weeks, we talked a lot about both typography and colours in business, colours in social media marketing and colours in branding. Now we wanted to show you an infographic that explains how the biggest brands in the world use colours and typography to make their companies look different and still communicate their core values.

How to successfully globalise your brand.

Expanding your brand to new countries is very exciting. It means you have been successful in your area and are ready to grow. If done right, such expansion can further strengthen your brand, but you need to be aware of many challenges that come with entering new markets.